E-commerce has revolutionized the way consumers shop, and understanding these trends is critical for businesses to succeed. Our recent research reveals key insights into consumer behavior online, from preferred payment methods to preferred delivery options. Factors like trust, security, and ease of navigation significantly influence online purchasing decisions. Our analysis highlights the importance of a seamless online experience for driving conversions and customer loyalty. The rise of mobile commerce is reshaping the retail landscape. Our research explores the unique challenges and opportunities presented by mobile shopping, including the need for optimized mobile websites and apps. We also examine the impact of social media on online purchasing decisions.